Meet the 2024 UNILAG Graduate Who Turned "Boring Content" Into a Business Set to Unlock 15% Revenue for Startups

Meet the 2024 UNILAG Graduate Who Turned "Boring Content" Into a Business Set to Unlock 15% Revenue for Startups.

Subtext: David Munam, founder of BoredHippo, built a content marketing agency with a simple mission: make complex technology understandable and prove that clarity is worth real money

The name was a statement of intent.

When David Munam was thinking about what to call his content marketing agency, he landed on something that said exactly what he believed about the industry he was entering: BoredHippo. "Boring content ends here," reads the tagline. 

It was a deliberate challenge to the way most technology and finance companies communicate:  dense and technical, written to impress rather than persuade.

Munam had over a decade of watching brilliant companies struggle to explain what they did. He had seen FinTech startups with genuinely innovative payment products describe themselves in language so layered with financial jargon that a first-time user had no idea what they were signing up for. He had reviewed blockchain project whitepapers so technically complex that they alienated the very investors the project needed to survive.

"The technology was often extraordinary," he recalls. "But the communication was a closed door. You had to already be an insider to understand it. And for a startup trying to grow — trying to bring in new users, new investors, new partners — a closed door is a commercial problem, not just a messaging problem."

BoredHippo was his response. The agency, which focuses exclusively on FinTech, AI, Web3, and blockchain brands, does one core thing: translates technical complexity into clear and compelling content that moves audiences to take action.

The service covers a wide range, such as website copy, blog content, whitepapers, newsletters, and PR communications. But the underlying philosophy is consistent across all of it: write for the audience, not for the industry.

"There's a version of every message that works for a developer and a version that works for a buyer," Munam explains. "They're not the same version. Founders often write the first version and then wonder why conversion is low. Our job is to write the second version and sometimes rewrite the first one too."

The results have followed. Across several presale campaigns, BoredHippo’s founder has acted as a content marketing ghost writer in the blockchain space and supported millions of investments.

Munam speaks about these figures with a degree of careful attribution. "There are always multiple factors in a fundraiser or a growth metric. But the content is the thing the investor reads before they decide. It's what users see before they sign up. When you improve the content, the numbers move."

What drives him, beyond the business results, is a conviction that clear communication is a form of access. Companies that can explain themselves well attract investment, users, and partnerships that companies with poor communication never reach, regardless of how good the underlying product might be.

"Clarity is not a luxury for well-funded startups," he says. "It's a survival skill. And for brands in spaces as competitive and technically complex as FinTech and Web3, it's one of the highest-leverage investments they can make."

BoredHippo continues to grow its client base across the global FinTech and Web3 ecosystem. But Munam believes the work is far from finished.

"There are thousands of companies building things the world needs to know about. Most of them will never be found because nobody helped them explain it properly. That's what keeps me going."

BoredHippo works with FinTech, AI, Web3, and blockchain brands on a retainer basis. Click here for all inquiries.